Background

Hoellisch Consulting GmbH                                                                            2012 - today

Responsible for evaluating business opportunities, technology development and Business Development in Asia and Europe. 

Facilitate technology cooperation and partnerships for Self driving car technology (Ultrasonic, Camera, Radar and Sensor Fusion) for Level 2, Level 3 and Level 4 cars 

Cooperation in Electric Car development and components

Work with companies and their representatives on business development and revenue growth world wide

Identifying suppliers and sales partners for European and Asian companies.

Supplier and partnership development and coordination for OEM and Tier 1 suppliers 

Semiconductor, Software, Hardware, Engineering services

“Technology scout” for OEM and Tier 1 to identify “hidden champions” in technology

This includes technology, hardware, software, production, engineering services

M&A activities (Turn Key solution, Joined Ventures, Cooperation, Technology transfer and acquisition)

Coordinate set-up international cooperation between OEM, Tier 1, Tier 2 and Engineering Service companies as well as technology providers

Supplier pre-evaluation and selection for OEM’s

Coordinate and organize OEM Audits at Tier 1 suppliers

Company introduction at OEM, visit organization, Audit preparation and organization

Support to set-up internal company structure and establish appropriate sales channels 

Review existing products and product roadmap to understand differentiation and added value

Evaluating market acceptance and competition status in focus countries

Company profile, product presentation, company and product illustration in focus countries, product roadmap development

Feedback status and needs required to establish products in the target market and area

Support to find and establish local offices (sales, key account management, design, …) 

Cultural training to understand business behavior in different countries

Accomplish the process in Asia and international for supplier development

Market investigation about new technology trends and local requirements in Europe/US/Asia for OEM’s and Tier’s

Executive Management Level meetings and presentations at European and Asian OEM’s and Tier’s

Coverage of global E/E architecture development project from partner research through execution of program

Customer portfolio: 25% Europe, 50% China, 25% Korea

 

Elmos AG                                                                                                        2008 –2012

Member of the Board for Sales, IC Design, Test and Business Management

Responsible for planning and orchestrating the transformation of Elmos from a Europe-focused Automotive ASIC supplier into an ASIC and ASSP supplier for Automotive, Industrial and Consumer Electronic customers world-wide.

Established a business management & product line organization with well-developed internal structure and processes, e.g. seven product lines with product line managers, project leaders, definers, strategic application engineers and new design resources including M&A

Products: Ultrasonic Sensors, Pressure Sensors, Tire Pressure Monitoring System, Brushless DC Motor Drivers, Interfaces (CAN, LIN, Flexray, Partial CAN), Passive Infra Red Sensors, Proximity and Gesture Control sensors, …

Applications: Ultrasonic Park Assistance Systems including Automatic Parking, several airbag platforms, HVAC systems FLAP control for air flow control units, Body Control Units, 

Customers: Audi, Volkswagen, BMW, Daimler, GM, Valeo, Continental, Autoliv, General Electric, Johnson Controls, Delphi, Preh, Webasto, Hyundai, Mobis, Kefico, Mando, Autron, Tung Thih Electron(TTE), Desay, Coligen, HSAE, Whetron, Longhorn, …

Masterminded an Asian market and customer penetration plan and established the Asian offices, 

Set-up 3 offices in Asia (Korea, China, Singapore)

Interviewed key people and hired most talented people

Hired international people for inter cultural networking and customer support 

Established Business Plan for every country including focus application, account penetration plan and product design-in strategy 

Growing the turnover in Asian from 4% to 20% of the revenue within 4 years

Devised and executed the global and local distribution strategy for US, Europe and Asia: signed-off 5 new distributors; trained dedicated staff; won designs within 9 months

Set distribution area, Application and product assignment

Assigned dedicated resources for products and customers

 

Maxim Integrated Products                                                                                  1993 – 2008

Director Automotive BU, Europe and US                                                             2006 – 2008

Responsible for developing a long range plan (LRP) for European and US Automotive customers, addressing a revenue plan for FY09-FY13.

Drove execution of the LRP with focus on customer relationships, project identification, product launches, design execution, design-in and price negotiation

Identified strategic platforms at OEMs and Tier 1s and executed design wins

Regional Business Manager Europe, Automotive Business Unit                         2004 – 2008

Responsible for building the Automotive Business Unit with local sales, apps organization and business management.

Regional Business Manager Europe, Standard Products Business Unit             1999 – 2004

Responsible for establishing a European-based business unit organization with local sales, application and business management for the Standard Products Business Unit including six product lines: Interface, Switches, Power Supplies, OpAmps, Video and Audio Products.

Corporate Field Application Engineer, Field Application Engineer                      1993 – 1999

SAWI Electronic (Austria) - Military and Industrial Equipment                             1992 – 1993

Hardware Design Engineer